In the Fall of 2022, I had the opportunity to take JMU's 12-credit business course that integrated a team Business Plan throughout the semester, in which a potential product or service involves the creation of marketing, finances, operations, and management objectives. Our service was a delivery company exclusively for medical and prescription items. Each member contributed to each part while having a section that was their main focus. My main focus was our marketing segment.

In the Spring of 2023, I was in a team that created an IMC Plan for a Harrisonburg, VA local golf course known as Mulligan's. It involved the creation of many graphics, social media ideas, and user personas while analyzing current/potential target markets in order to help increase profits and consumer reach for Mulligan's.

In the Fall of 2023, I was enrolled in a class titled Social Media Marketing, which dwelled deeper into the Digital Marketing touched upon in both COB 300 and IMC. However, it, of course, had a main focus on how companies can and should utilize today's social media platforms. From this, we created a plan for a local client on how they can improve and benefit from their social media usage.